Design for Good | Khanga Rue | SBC & Creative Agency

As a company, we have over 15 years of global experience helping partners achieve impact. We’ve worked with the world’s leading development institutions and private companies including various UN entities, USAID, the Foreign, Commonwealth & Development Office, DAI, FHI360, JHU CCP, Johnson and Johnson, GSK, and others.

‍We have a diverse team of creative concept designers, SBC strategists, public health specialists, researchers and human centered design gurus who work alongside our project managers and content creators to deliver world class, high impact work.

In the last 5 years, Khanga Rue has led projects across more than 20 countries across Sub-saharan Africa and beyond. We are registered as a company in the United States, Kenya, Tanzania, and most recently in South Africa.

What we are known for

Creating iconic audio/visual media content for digital, social and traditional media.

Crafting SBC campaigns and integrated platforms for regional, national and local audiences.

Leading human-centered design field work &co-creating with audiences, especially young people & service providers.

Our ability to work seamlessly across borders.

Swali: our proprietary data-to-design survey and content testing digital platform.

Designing beautiful & audience centered digital products and experiences for SBC.

Creating world class design, video and audio content for low literacy and marginalized audiences, including emergency settings.

Merging insight mining, research and human-centered design to create insight-driven SBC strategies

Edutainment such as feature films and audio dramas.

Designing apps and digital tools to train, build capacity and service delivery.

Creating audio and video content curriculums for education and training

What drives our work

Human Centered Design (HCD): we were early adopters of Human Centered Design and we apply empathy driven and co-design principles to all our work. Our creative teams work in the field, co-creating with the people we are trying to reach.

Creatively and Artistic Excellence: everything we make or design is created with the goal of making it unique to that audience, beautiful, engaging, and world class.

Insight-led: Research, data and stories from the field is at the heart of our creative and design work. Our work is designed to be measured and evaluated. We have even built our own mobile pre-testing and audience insight mining tool called Swali that allows us to ensure that we replace gut-feeling with field data.

A maker’s philosophy: we are here to make things, not to generate more documents. We prototype, we iterate, we test, we iterate and ideate more. We work with partners who want to create materials that are high impact and have high visibility.

Sectors we've worked in:

PUBLIC HEALTH

COMMONWEALTH FUND / JHU CCP

“WISH 2” Design and execution of SBC campaign and toolkit to promote birth spacing and improved maternal health access.

UNICEF

“First 1000 Days” National SBC campaign to improve maternal nutrition, exclusive breastfeeding, and early childhood nutrition.

USAID

“Tulonge Afya” design, execution and maintenance of USAID’s flagship SBC program focusing on maternal health, HIV, SRH, malaria, TB.

PSH

“The Strength is in You” SBC campaign design and execution for drug and alcohol use disorder.

D-TREE

Improved health outcomes, there are still noticeable gaps in the continuum of care in Zanzibar.

PSI

“Pharmacy Based Immunization Delivery” SBC campaign design and execution to introduce pharmacy vaccination points as a new immunization delivery model.

USAID Breakthrough Action/JHU CCP

“Team Vaccine” design and execution of national SBC campaign to promote male involvement in vaccination routines.

UNICEF

“Malaria Campaign” SBC campaign to coincide with new bed net distribution drive.

Girl Effect

“Tujibebe” design of the multi-media platform, along with the scripting and production of its anchor drama programming.

Triggerise

“Tiko” rebranding and design of marketing launch kit

World Health Organization

Designing tools to improve how we measure the quality of patient/caregiver interactions when telehealth is used.

PSI / USAID

“Being a Man” mobile platform to help community health workers engage men on men’s health issues.

USAID Breakthrough Action / JHU CCP

“Pediatric Covid Vaccine” SBC campaign to introduce the pediatric Covid vaccine and promote caregiver endorsement.

PHARMACEUTICAL

Johnson & Johnson

“Love, Hope, & Treatment” development of digital and off-line training tools to improve capacity for HCPs and improve skills and behaviors for caregivers and patients living with severe mental health disorders.

Johnson & Johnson

“Delivering Better Health” design and execution of a digital tutorial content for training end-of-the-line pharmacists of medical supply chain management.

GSK

“Pneumonia Awareness” SBC campaign to improve knowledge and promote health seeking behavior around childhood pneumonia.

Johnson & Johnson

“The Vaccine Messaging Guide” designing a messaging tool guide for public health and SBC practitioners to combat vaccine hesitancy

Johnson & Johnson

“HCM Patient Education” video series aimed at patients to promote health seeking behavior and knowledge of symptoms related to hypertrophic cardiomyopathy.

Bristol Myers Squibb

“HCM Patient Education” video series aimed at patients to promote health seeking behavior and knowledge of symptoms related to hypertrophic cardiomyopathy.

Johnson & Johnson

“Third Skin” branding and product positioning for a new period management product developed by JnJ Lab

Johnson & Johnson

“Dreams Thina Abantu Abasha” design and execution of a mobile gaming and content experience for adolescent girls to improve knowledge and skills around sexual and reproductive health.