Being a Man
Challenge
Engaging men and around voluntary medical male circumcision - and actually getting men and adolescent boys to consider the procedure - is among the biggest challenges that community health workers face in Zimbabwe. Khanga Rue was asked to design a digital tool that could help CHWs increase the % of men who signed up to the procedure.
Outcome
Khanga Rue designed the “Being a Man” mobile experience, an innovative multi-media content experience for men, boys, and parents that is carried by CHWs. The platform is customized to different male audiences and allows men to navigate through topics based on their own needs, and their own health journeys. In addition to SRH, it also covers mental health, drug & alcohol use disorder, general wellness, and non-communicable diseases.
Approach
Through a human centred approach that involved both clients and community health workers, Khanga Rue discovered that to succeed in VMMC & HIV health with men, we needed to engage them holistically, across a broad spectrum of needs that they felt were not being met.
A series featuring fresh, fun and relatable content about the ins and outs of having a safe, healthy sex life.
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Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.
VIDEOS
A library of stories that educate on contraceptive methods that can be used amongst the target audience: Injection, the Pill, IUD, Implants, Emergency Contraceptives and Abstinence
*Actors playing roles for the app
LEARNING VIDEOS
Much of the content from the Sister Pack is repackaged through short, punchy, TikTok style tutorial and testimonials by former TAA youth leaders and other young girls.