04 May 2016

NMB BANK | Retail Bonds

NMB BANK | Retail Bonds

In 2016, National Microfinance Bank (NMB), released its first ever consumer retail bond offer. Because this product is relatively unknown to Tanzanian consumers, it required a national campaign that both inspired investment and educated consumers on the intricacies of bond markets. NMB partnered with TBWA\ Khanga Rue. NMB set an ambitious sales target. After our campaign, the sales were double that target.


WHAT IS A RETAIL BOND? (Animation)


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