In 2016, National Microfinance Bank (NMB), released its first ever consumer retail bond offer. Because this product is relatively unknown to Tanzanian consumers, it required a national campaign that both inspired investment and educated consumers on the intricacies of bond markets. NMB partnered with TBWA\ Khanga Rue. NMB set an ambitious sales target. After our campaign, the sales were double that target.
WHAT IS A RETAIL BOND? (Animation)