Background: CRDB Bank has grown and prospered throughout the years and become one of the premier trusted banks in Tanzania. The bank recently launched the Junior Jumbo Account, a savings account opened and operated by a parent or guardian on behalf of a child. They wanted to create a campaign across print, radio and TV to increase awareness and the number of accounts opened.
The Hurdle: Not many families understand the importance and benefits of starting to save early for a child’s well being and future. We needed to find a way to have the importance of starting small and taking little steps, to resonate with the target audience to encourage them to open an account no matter how much money they had.
Solution: We produced a campaign across TV, Print, Radio and Digital along the theme of ‘Little by Little’ encouraging parents to open a Junior Jumbo account to start saving for their child.
Transform Yourself Campaign
We created a multi-media comedy program; part reality, part social commentary, part game show.
Background: JHU’s communications mandate in Tanzania (and across East Africa) focuses on three core healthcare issues: maternity health, family planning, HIV. However, experience and research showed that all three of these issues had one key behavior determinant in common: good couples communication.
The Hurdle: To create one singular platform aimed at fostering better couple communication that could also serve as an umbrella to address all three issues while masking the fact that it was a healthcare campaign.
Aiisseee! is an innovative interactive multifaceted health campaign. It’s delivered through a fun interactive couples radio game show airing every Sunday on Clouds FM, social media momentum, video, a game application to play and will soon be coming to a TV station near you.
This initiative aims to foster better communication amongst couples while addressing HIV Prevention, Maternal Health and Family Planning. The show is doing so well that Season 2 has been approved to follow.
Along with Aiisseee!, Khanga Rue Media has developed other content platforms, the first to launch being “Newz Beat”.
Newz Beat is a partnership with Peripheral Vision International and it is written and produced by KRM with the aim to engage youth in social issues by delivering the week’s news.
KRM is a firm believer in the power of Branded Entertainment as an effective marketing tool. It’s the future of advertising. Simply put, there’s no better bang for your buck and no better way to engage your audience.
CCBRT's vision is a Tanzania where people have access to quality disability services as well as safe maternal and newborn healthcare.
This video was produced with the support of the European Union and CBM.
Product label design for entire Mo Cola Carbonated soft drinks / juices and energy drinks.
As Sumaria Group’s communication agency, KRM develops and executes a wide range of media to suit Sumaria’s internal and external communication needs across all its territories. Sumaria is one of the largest group of companies in East Africa with operations spanning many countries and various industries. Beginning with the tag line “What Industry is Made Of” KRM has overhauled Sumaria’s entire corporate communications approach.
In the Spring 2011, The European Union’s development fun, CEFA, presented Khanga Rue Media with the unique communication challenge of getting East Africans to recognize the employment potential of the most marginalized and neglected segment of the population: people with disabilities.
Collaborating with CEFA, Radar, and CCBRT, Khanga Rue executed a full media campaign (print, radio, TV) aimed at substantially increasing employment of people with disabilities.
Khanga Rue Media created a PSA campaign with the slogan “What Qualities Do You Look for in an Employee?” focusing on the positive qualities inherent in people with disabilities in the work force: courage, determination, loyalty, and commitment. This powerful campaign is all the more credible for featuring disabled Africans currently working for some of the most recognizable companies.
360 campaign across Radio, Print, TV urging Tanzanians to give blood. KRM designed & executed all materials, including logo, brochures.
To support the TV campaign, PSI partnered with KRM to create a radio and print behavioral change communication campaign aimed at reducing HIV infection rates among married couples. Modeled on a similar campaign in Kenya, "Michepuko" is set to launch in August 2013.
In 2012 Khanga Rue Media partnered with Africa Practice to produce a four-part documentary series titled: “How Mining Works for Tanzania”. Shot on location across different mines in Tanzania, the bilingual (English and Swahili) series addressed some of the misconceptions and myths associated with large-scale industrial mining.
Meant to educate, enlighten, and entertain, the series will be running through the fall in cable networks across Africa and nationally in Tanzania.
In 2012, Khanga Rue Media launched SimGas, the first ever retail biogas stove in East Africa. Khanga Rue Media, beginning with the logo, tagline, and product packaging design, developed a television, radio, and activation campaign that is making SimGas synonymous with healthy living and clean cooking.
Original photography and Advertising Campaign
Simtank is a household name in Tanzania and now Kenya. But with increasing competition from other plastics manufacturers, it was time for a fresh above-the-line campaign. Featuring legendary East African comedian, Kingwendu, KRM created a funny and much talked about TV campaign along with a complete product branding overhaul and complimentary print campaign to boost sales and refresh the brand among consumers' consideration set.
In 2010, Khanga Rue’s founding principals developed a groundbreaking new national Malaria awareness campaign in concert with the Tanzania Ministry of Health and Malaria No More – an American based NGO committed to ending Malaria deaths by 2015.
We created a highly successful, fully integrated 360° media campaign, with messaging delivered across TV, Print, OOH, Radio and experiential platforms, all of it kick started by one of the most visible launch events in Tanzanian history.
In an effort to make ‘Zinduka’ a movement as much as it was a message, the campaign featured contributions from some of the most recognizable stars in the country – musicians, athletes and entertainers.
President Kikwete and First Lady Mama Kikwete were prominently featured as participants throughout the campaign.
To date, Khanga Rue Media has created over a dozen PSAs for both local and international audiences, making “Zinduka” a household word in Tanzania synonymous with Malaria Prevention. The campaign has educated and engaged millions of Tanzanian youth, while securing numerous, high value corporate partnerships and funding both in Tanzania and around the world.
Needing to raise awareness and their profile about the work they do with youth in Tanzania, the UK NGO Restless Development asked KRM to come with a concept that would resonate with the young people who are the focus of their initiatives. What better way to create media that connects with youth than to recruit young people to tell their own stories, in the own words and images? That's exactly what we did. Beginning with an intensive documentary filmmaker's workshop, Restless Development and KRM identified five young, remarkable individuals who are changing their communities, taught them how to make a documentary, and sent them out to capture their stories in an original documentary series. Set to launch August 2013. Watch this space.
In 2012, Uongozi Institute asked KRM to become its production and communication partner for two new original interview series entitled: "Meet the Leader", and "In Focus" addressing some of Africa's most pressing challenges through the eyes of some of the continent's leaders and foremost experts.
The classic jingle heralds the arrival of Pilsner.
Creative done by McKann Kenya.
Production: Khanga Rue Media
The CENTRAL CORRIDOR TRANSIT TRANSPORT FACILITATION AGENCY is a five country regional body whose mandate is promoting the overland transportation route that begins with the port of Dar Es Salaam and connects to Uganda, Rwanda, DRC, Burundi as the preferred logistics and commodities transportation route for East Africa. In its first such initiative, CCTTFA decided to create a public awareness ATL campaign. Along with re-designing the logo of CCTTFA, KRM designed a regional, multi-language print and radio campaign targeting businesses whose profit depends on the most cost effective method of transporting goods.